YOTTOY is celebrating its 25^th anniversary with a range of new toy offerings, including the debut toy assortment inspired by “The Busy World of Richard Scarry.”

The initial line of “The Busy World of Richard Scarry” toys are available beginning this summer and include plush as well as hardcover books. Also, in the new toy lineup for YOTTOY are other plush, soft toys, finger puppets, pencil cases and more inspired by the Little Golden Book series.

“We are incredibly excited about our new toys this year, including our introductory line of soft toys based on ‘The Busy World of Richard Scarry,’” says Kate Karcher Clark, president and founder, YOTTOY. “In addition to celebrating our 25^th anniversary in the toy business, we are marking important anniversaries for favorite brands from childhood with sweet offerings that will let children and families make meaningful new memories with these classics that have been loved for generations.”

YOTTOY is also marking milestones for several properties in its lineup including the 75^th anniversary of “Spotty Bunny,” 65^th anniversary of “Eloise” and 50^th anniversary of “Frog & Toad.”

All of the products displayed at the NY Toy Fair.

To learn more about the products and trends making headlines at this year’s NY Toy Fair be sure to read our latest analysis piece from the show floor.