NY Toy Fair: YOTTOY Debuts 'The Busy World of Richard Scarry' Toys, Other Offerings

The NYC-based toy company is celebrating its 25th anniversary with a new array of toys.

February 24, 2020

YOTTOY is celebrating its 25th anniversary with a range of new toy offerings, including the debut toy assortment inspired by “The Busy World of Richard Scarry.”

The initial line of “The Busy World of Richard Scarry” toys are available beginning this summer and include plush as well as hardcover books. Also, in the new toy lineup for YOTTOY are other plush, soft toys, finger puppets, pencil cases and more inspired by the Little Golden Book series.

“We are incredibly excited about our new toys this year, including our introductory line of soft toys based on ‘The Busy World of Richard Scarry,’” says Kate Karcher Clark, president and founder, YOTTOY. “In addition to celebrating our 25th anniversary in the toy business, we are marking important anniversaries for favorite brands from childhood with sweet offerings that will let children and families make meaningful new memories with these classics that have been loved for generations.”

YOTTOY is also marking milestones for several properties in

its lineup including the 75th anniversary of “Spotty Bunny,” 65th anniversary of “Eloise” and 50th anniversary of “Frog & Toad.”

All of the products displayed at the NY Toy Fair.

To learn more about the products and trends making headlines at this year’s NY Toy Fair be sure to read our

latest analysis piece

from the show floor.