NY TOY FAIR: SpongeBob Joins Nick’s Mega Bloks Range

Nickelodeon and Mega Brands are expanding their licensing partnership to include SpongeBob SquarePants in a new range of Mega Bloks kids’ construction toys.

The line will be available this fall featuring characters and settings from the TV series.

Mega Brands will preview the new line at the American International Toy Fair in New York City next week.