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NY Toy Fair: Shaq, Basic Fun! Step on the Court for Tonka Line

ABG-repped basketball star Shaquille O’Neal will be the spokesperson for an all-new Tonka line.

License Global

February 24, 2020

1 Min Read
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Toy and novelties company Basic Fun! has announced that it has entered into an agreement with Authentic Brands Group on behalf of Shaquille O’Neal.

O’Neal will act as spokesperson for an all-new line of Tonka trucks. Shaq and Basic Fun! unveiled the new Tonka products to the global toy industry and media on opening day of the NY Toy Fair.

"I'm so excited to partner with Basic Fun! on the new Tonka line," says O'Neal. "I'm on a mission alongside Tonka and Basic Fun! to motivate kids to 'Get Out and Play!'"

To learn more about the products and trends making headlines at this year’s NY Toy Fair be sure to read our latest analysis piece from the show floor.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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