Toy and novelties company Basic Fun! has announced that it has entered into an agreement with Authentic Brands Group on behalf of Shaquille O’Neal.

O’Neal will act as spokesperson for an all-new line of Tonka trucks. Shaq and Basic Fun! unveiled the new Tonka products to the global toy industry and media on opening day of the NY Toy Fair.

"I'm so excited to partner with Basic Fun! on the new Tonka line," says O'Neal. "I'm on a mission alongside Tonka and Basic Fun! to motivate kids to 'Get Out and Play!'"

To learn more about the products and trends making headlines at this year’s NY Toy Fair be sure to read our latest analysis piece from the show floor.