NY Toy Fair: Scholastic Unleashes New 'Clifford the Big Red Dog' Products

MasterPieces and Underwraps unveiled new “Clifford the Big Red Dog” products at the NY Toy Fair.
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License Global

February 21, 2020


Scholastic has teamed with MasterPieces and Underwraps for new “Clifford the Big Red Dog” product lines.

MasterPieces, which is celebrating its 25th anniversary this year, unleashed its “Clifford The Big Red Dog” games and puzzles as a part of its largest product display ever at the International Toy Fair in New York.

“We are thrilled to welcome MasterPieces to our Clifford family as they celebrate their 25th anniversary,” says Lynne Karppi, director creative licensing, Scholastic Entertainment. “The new ‘Clifford The Big Red Dog’ TV series focuses on imaginative play and storytelling, making MasterPieces and its great range of products the perfect partner for games and puzzles!”

The new products, which should be in stores for spring 2020, include story cards, a matching game, a sing-along sound puzzle and a giant floor puzzle.

Underwraps Costumes has also announced a partnership with Scholastic’s “Clifford” property with the launch of their “Clifford the Big Red Dog” costumes.

The full line

of “Clifford The Big Red Dog” Halloween costumes, dress up/role play and accessories designed for toddlers/children 6 mos. to 10 yrs. along with adult sizes will be available starting May 2020. Products will be available online worldwide and at specialty stores, gift stores and Halloween retailers. The line will include plush costumes, plush character jumpsuits, plush character ear and tail play sets, plush character ear headbands and collars for both children and adults.

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