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NY Toy Fair Preview: YouTube Star Blippi Gains 13 Licensees

The preschool educational YouTube star has signed 13 new licensees.

License Global

February 20, 2020

1 Min Read

Leading preschool educational YouTube star Blippi has signed 13 new licensees to launch new products across toys, crafts, books, apparel, housewares, bedding and footwear, among other offerings. UTA brokered the licensing deals on behalf of Blippi.

The merchandise will be initially showcased at the New York Toy Fair and continue to launch new products through 2020.  

Jazwares will debut an expanded line of toys; Creative Kids will feature a full line of craft and activity sets; Readerlink will showcase six new books; Children’s Apparel Network and Centric Brands will both launch lines of apparel, sleepwear and socks; Handcraft will showcase underwear; Accessory Innovations will debut backpacks and bags; Jay Franco will feature bedding; Taste Beauty will showcase HBA products; Zak Design will debut homewares; York will feature wall coverings; Ground Up will showcase footwear and Retrospec will debut bikes and scooters.

In addition to representation at Toy Fair, Blippi will make his way to this year’s Licensing Leadership Summit March 16-17. Blippi and his representation Greg Goodfried, head of digital talent, and Sid Kaufman, licensing agent, UTA, will speak on the panel "Digital Talent: The Future." The speakers will explore the future of both kids' entertainment as well as digitally native celebrity licensing at the New York Hilton Midtown in New York, NY.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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