“Cute Girls Hairstyles’ founder Mindy McKnight has an incredible following, and we are thrilled to bring a strong line of products to hairstyle enthusiasts of all ages," says Jill Nordquist, senior vice president marketing, JAKKS Pacific.
The partnership was brokered by licensing agency Brand Central and Mindy's management, Select Management Group.
“The Cute Girls Hairstyles toy line allows girls to take what they have learned from my videos and then apply and practice the skills at home,” says McKnight, creator, Cute Girls Hairstyles. “The product line will enhance my audience’s overall experience with my online content and overall is a natural extension of the CGH brand.”
JAKKS Pacific will unveil its portfolio of CGH styling heads, wigs, hair styling tools, and
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