NY Toy Fair Preview: JAKKS, M-Star to Launch Cute Girls Hairstyles Toy Line

The partnership was brokered by Brand Central and Select Management Group.
License Global

February 20, 2020

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JAKKS Pacific has partnered with M-Star Media as the global master toy licensee for the global launch of Cute Girls Hairstyles toys inspired by leading YouTube hair styling channel, Cute Girls Hairstyles, created by Mindy McKnight.

“Cute Girls Hairstyles’ founder Mindy McKnight has an incredible following, and we are thrilled to bring a strong line of products to hairstyle enthusiasts of all ages," says Jill Nordquist, senior vice president marketing, JAKKS Pacific.

The partnership was brokered by licensing agency Brand Central and Mindy's management, Select Management Group.

“The Cute Girls Hairstyles toy line allows girls to take what they have learned from my videos and then apply and practice the skills at home,” says McKnight, creator, Cute Girls Hairstyles. “The product line will enhance my audience’s overall experience with my online content and overall is a natural extension of the CGH brand.”

JAKKS Pacific will unveil its portfolio of CGH styling heads, wigs, hair styling tools, and

hair accessories at New York Toy Fair on February 22-25. The entire toy line will be available worldwide, launching in August, with prices ranging from $9.99-$39.99.

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