NY TOY FAIR: Playmates Unveils New TMNT Line

Playmates Toys, which has made Teenage Mutant Ninjas Turtles toys for the last three decades, is set to introduce an all-new line for the brand inspired by Nickelodeon's CG-animated show.

The 2014 lineup includes play sets that allow the Turtles to zip line, new action figures with unique interactive features and a new segment designed especially for preschoolers.

"The enormous success of the toy line since the show’s epic return in 2012 demonstrates the timeless appeal of the heroes in a half shell," says Karl Aaronian, senior vice president, marketing, Playmates Toys. "Playmates Toys is proud to continue the evolution of the toy line, which offers unique new features and scenarios that provide kids as young as three with open-ended and imaginative Ninja play."