Sponsored By

NY Toy Fair: Moose Toys Reveals ‘Bluey’ Products, Named Global Master Toy Partner for Collins Key

The Australian toy company reveals slate of new toys and Collins Key partnership at NY Toy Fair.

License Global

February 21, 2020

2 Min Read

Moose Toys, an Australia-based toy company, has introducing the first-ever collection of ‘Bluey’ toys based on the international animated series.

The new toy collection arrives at retail beginning Aug. 1, 2020.  Moose will bring ‘Bluey’ to life for American children through a collection of play sets, figures, plush characters and accessories. The line will feature franchise characters Chilli, Bandit and Bingo.

“’Bluey’ has been a breakout hit everywhere for portraying the fun, and often funny, day-to-day life of real families,” says Suzy Raia, vice president consumer products and business development, BBC Studios. “We couldn’t have picked a better partner to launch the ‘Bluey’ consumer products program in the U.S. than Moose Toys. The new toys will extend all the ‘Bluey’ fun beyond the screen and invigorate the imagination of children.”

Moose Toys has also been named global master toy partner for Collins and Devan Key, creators of the YouTube channel, Collins Key. The channel boasts 20.5 million YouTube subscribers and averages more than 25 million views per video. 

“We are thrilled to partner with industry leaders Collins and Devan Key to bring this toy and activity collection to life,” says Joe Smith, director, global marketing, licensed brands, Moose Toys. “Their creativity and high energy will seamlessly extend through to the line and bring wildly entertaining challenges directly to the #KeyperSquad.”  

The Collins Key collection launches in fall 2020 and combines the creative forces of Collins, Devan and Moose Toys. The collection will be supported by a multifaceted marketing campaign, including national television, digital and social campaigns, influencer partnerships and in-store point-of-sale materials. 

“Working with Moose Toys has been such a fun and unique experience,” says Collins Key. “Devan and I can’t wait to see how fans interact with the toys and activities and come up with their own creations. We know they’re up for the challenge!”

Read more about:

Moose Toys

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like