MGA Entertainment has launched the new Vi and Va line of fashion dolls that celebrate unique Hispanic cultural traditions at New York Toy Fair.

The brand debuts with four characters–sisters Viviana (Vi) and Valentina (Va) and their cousins, Felicia and Roxxi. Additional characters will be added in the fall.

The initial product line includes several dolls and activity sets as well as a birthday party collection that includes dress-up and role play items.

The full Vi and Va line is now available at Target stores across the U.S. and on the Target website.