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NY TOY FAIR: Mega Adds Host of New Licenses

NY TOY FAIR: Mega Adds Host of New Licenses

Mega Brands, a member of the Mattel family, has announced a host of new partnerships for its Mega Bloks construction portfolio. 

Mega Brands, a member of the Mattel family, has announced a host of new partnerships for its Mega Bloks construction portfolio.

In addition to broadening its portfolio for current brands such as Nickelodeon's SpongeBob SquarePants for kids and Microsoft's "Halo" for collectors, the company is also planning new lines for Saban's Power Rangers and Nickeldeon's "Teenage Mutant Ninja Turtles."

Mega Bloks Power Rangers sets will launch in 2016 inspired by the newest season of the franchise, "Power Rangers Dino Charge," which premiered on Feb. 7 in the U.S. and will roll out globally throughout the year.

Mega Bloks will also unveil the newest addition to its Nickelodeon partnership, Teenage Mutant Ninja Turtles construction sets, in 2016. The sets will draw inspiration from the boys' action franchise to offer creative building experiences for fans of all ages including juniors, kids and collectors.

The company's Collectors portfolio will also expand this year, as Mega Bloks partners with Skydance Productions to produce Terminator Genisys collector sets, themed to the reset of the Terminator movies. The film will be distributed by Paramount Pictures in summer 2015. 

Mega Bloks has also expanded its licensing partnership with CBS Consumer Products to introduce a range of Mega Bloks "Star Trek" limited edition collectors sets that will launch in 2016.  

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