NY TOY FAIR: LEGO Marks 10 Years of Growth

LEGO Systems, the North American division of the LEGO Group, is celebrating its 10th consecutive year of U.S. sales growth at New York Toy Fair this weekend.

April 6, 2018

NY TOY FAIR: LEGO Marks 10 Years of Growth

LEGO Systems, the North American division of the LEGO Group, is celebrating its 10th consecutive year of U.S. sales growth at New York Toy Fair this weekend, where it is showcasing 313 new proprietary and licensed building sets.

The company ended 2014 with its strongest ever position in the U.S. toy market, after overall sales grew 14 percent from 2013 and the company's share of the U.S. toy market increase to 8.5 percent.

LEGO City, LEGO Star Wars, LEGO Friends, LEGO Super Heroes and

The LEGO Movie

were the company's top five properties of the year in the U.S.

LEGO Friends and LEGO's Disney Princess offerings continued to drive growth in the girls building sets sector, with year-end sales up 28 percent from 2013, while the broad LEGO Duplo assortment helped grow sales of junior building sets by 5 percent.

The LEGO Movie

premiere in February 2014 also helped to keep the brand at the forefront of consumers' minds throughout the year.

In a move to continue this growth in 2015, LEGO will showcase

its largest collection of new building sets ever–313 new products–at New York Toy Fair this weekend.

Among the new licensed offerings are four new Disney Princess sets including one featuring

Frozen

; new sets for Marvel's

Avengers: Age of Ultron 

and

Ant-Man

; a whopping 32 new Star Wars sets inspired by the films and the "Star Wars Rebels" TV series, including December's

Episode VII

; two new Batman and five new Justice League sets from the DC Universe; the previously announced LEGO Scooby Doo line; and six

Jurassic World

sets that will be available in May, in advance of the film premiere.

Additionally, the company will be featuring 10 new LEGO Minecraft sets (which wonvthe Toy of the Show award at the U.K. Toy Fair). Six of the sets are available now with the final four arriving on shelf in August.

"Our primary goal is two-fold: to find ways to inspire children to either discover the engaging fun of building with LEGO bricks if they never have, or to continue building if they're already fans," says Soren Torp Laursen, president, LEGO Systems. "In addition to new sets from

The LEGO Movie

, LEGO Friends and Ninjago, we will introduce LEGO Classic–open-ended building fun that today's parents remember from their childhood–and new themes such as LEGO Elves and LEGO Pirates, while adding popular licenses like Scooby Doo and bringing back a tried and true fan favorite–Bionicle. Children always surprise and delight us with their creations, and what we've created for them will provide the inspiration, elements, characters and stories to make 2015 an exciting year of building fun."

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