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NY Toy Fair: Jazwares Unveils UFC, ‘The Masked Singer,’ ‘Fortnite’ and All Elite Wrestling Toys

Jazwares has announced a raft of new toy deals at NY Toy Fair.

License Global

February 24, 2020

2 Min Read
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Toy company Jazwares has announced a slate of new licensed toys for 2020, including merchandise for “The Masked Singer,” “Fortnite,” UFC and All Elite Wrestling.

UFC and Jazwares have teamed up for a new line of action figures, role play items and a playset featuring athletes such as “The Notorious” Conor McGregor, Jon “Bones” Jones, Donald "Cowboy" Cerrone, Daniel “DC” Cormier, Khabib “The Eagle” Nurmagomedov and Max “Blessed” Holloway. 

“Together with Jazwares, we are creating an expansive UFC toy and figurine line that is sure to become a must have for MMA fans of all ages,” says Tracey Bleczinski, senior vice president, global consumer products, UFC.

For “The Masked Singer,” FOX Entertainment has partnered with Jazwares for a “The Masked Singer” karaoke microphone under the First Act line. The microphone will include voice-changing features, karaoke options and other sounds.

“Jazwares has always had their finger on the pulse of the pop culture zeitgeist and it’s clear that ‘The Masked Singer’ is one of those wide-reaching phenomena that is multi-generation and reaches a wide audience,” says Mark Pfefer, product lead, First Act, Jazwares.

Jazwares and AEW are tag-teaming on the wrestling promotions first line of action figures and role play collectibles, featuring AEW World Champion Chris Jericho, Cody, The Young Bucks, Kenny Omega, Jon Moxley and more. AEW UNRIVALED collectible action figures will feature 25 points of articulation, real 3D scanned likenesses, a variety of accessories and authentic ring wear.

"When AEW launched just over a year ago, we couldn’t have imagined there would be a toy line this soon, featuring our wrestlers, making its debut at Toy Fair in New York City,” saya Dana Massie, chief marketing and merchandising officer, AEW. “But we’ve always known from the start that we have the greatest fans in the world, and we’re constantly looking for new ways to positively engage and connect with them in ways that matter.  Our partnership with Jazwares ramps up our commitment to fan engagement, and we hope our fans will love the AEW action figures and collectibles representing the personalities who have become part of their lives each Wednesday on TNT, at our pay-per-view events and beyond.” 

“Fortnite” and Jazwares is also playing co-op with the release of the deluxe battle bus and the Chapter One collection this fall.

Each product line made its debut at NY Toy Fair and will roll out to store shelves later this year. To learn more about the products and trends making headlines at this year’s NY Toy Fair be sure to read our latest analysis piece from the show floor.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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