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NY TOY FAIR: Hasbro Showcases Brace of Brands

NY TOY FAIR: Hasbro Showcases Brace of Brands

Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.

Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.

The toy company has new products for proprietary brands including Littlest Pet Shop, Magic: The Gathering, Monopoly, My Little Pony, Nerf, Play-Doh and Transformers, as well as new items for licensed brands such as Star Wars, Marvel, "Sesame Street" and the upcoming film Jurassic World.

“Following successful receptions at the Nuremberg, London and Hong Kong toy fairs earlier in the year, we look forward to unveiling our latest introductions of our consumer-insights led, storytelling-driven brands in New York City, and engaging with customers and fans,” says John Frascotti, president, Hasbro Brands. “In 2015, Hasbro will continue to deliver the world’s best play experiences with our robust portfolio of properties."

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