NY Toy Fair: Disney Unveils Robust Boys’ Lineup

With a clear focus on the boys’ market, DCP presented new product offerings for

Disney’s Planes: Fire & Rescue

, “Star Wars Rebels,”

Marvel’s Guardians of the Galaxy

and

The Amazing Spider-Man 2.

To find out more about DCP’s boy toy strategy see the February cover story,

“Growing Boys.”

Product highlights of the 2014 lineup include the Planes Fire Blastin’ Dusty Crophopper from Mattel that puts out fires with its “water” ball, LEGO’s Star Wars Rebels Ghost Ship building set, Marvel’s Guardians of the Galaxy Star-Lord Quad Blaster role play item from Hasbro and also from Hasbro, the Spider-Man 2 Web-Slinging Spider-Man figure which shoots web fluid or water.