NY TOY FAIR: Crayola Teams for Tween Craft Line

The partners will create a co-branded line under the Crayola Creations brand that will initially focus on arts and crafts offerings, but will also explore other product segments in the future.

“The essence of the Crayola brand is embodied in color, creativity and fun,” says Warren Schorr, vice president, licensing, Crayola. “Crayola has been committed to creating innovative products since 1903, and we are confident that leveraging our innovation with the trend-spotting, tween insights and best-in-class product development from Fashion Angels is a combination that will spark the creative spirit in young people around the world.”