NY Toy Fair: BuzzFeed, Buffalo Games Team for Line of Party Games

Buffalo Games and BuzzFeed have teamed up to release a new line of party games under its new BuzzFeed Games imprint.

The initial launch will include three games available fall 2020:

Each game was created with input from BuzzFeed editors who translated their viral digital content into a real-life board game.

“We are thrilled to be partnering with BuzzFeed on this line of games. We are confident that combining BuzzFeed’s unique voice and signature style with our experience creating fun and engaging games will result in a set of games that people will want to play again and again,” says Ben Jamesson, vice president marketing and product development, Buffalo Games. “Working with BuzzFeed will allow us to tap into the hundreds of millions of people that love their content globally and give their massive audience a fun new opportunity to experience and engage with BuzzFeed.”

Listicles will be released exclusively at Target and 2000’s Trivia and Cooking Chaos will be available at major retailers in fall 2020.

“BuzzFeed is all about driving human connection, and through the BuzzFeed Games imprint we’ll extend our reach beyond the screen and spread joy IRL to our community through lively game nights,” says Eric Karp, senior vice president, licensing, BuzzFeed. “We’re so fortunate to be able to team up with the brilliant folks at Buffalo Games to bring this project to life.”

The new collaboration is just another in a long line of licensed partnerships for Buzzfeed. The publishing giant recently inked a deal in Australia for a line of cookware inspired by its Tasty brand.