European educational toy company Ludattica has teamed with children’s artist and illustrator Nicoletta Costa to create a range of sustainable games based on her designs.
Launching at Nuremberg Toy Fair, the educational games and puzzles are manufactured from paper and cardboard and encapsulate the illustrator’s themes of cats, letters and numbers. The new toy range is set to include more than 40 new products distributed worldwide from Q1 onward, each with a learning-through-play approach for the preschool audience.
“I’m delighted to be working with the educational group to bring my illustrations to life,” says Costa. “The new games and books are all designed to communicate with the child and lead them in an experiential path of growth through the crucial activity of play.”
Also part of the deal, LiscianiLibri, the publishing house of the group, will launch a collection of educational books. The first Christmas book, based on the cats theme, launched in November 2019, and more will follow this year.
“We have received extraordinary feedback from Italian retailers during previews of the range, and we are excited to showcase the products to European retailers at Nuremberg Toy Fair,” says Alessandra Lisciani, chief executive officer, Ludattica and LiscianiLibriGroup. “Ludattica is a Worldwide Educational Reference Company, and the games are designed to fuel children’s curiosity and desire for discovery through striking illustrations, creative design and high-quality materials.”
The Nicoletta Costa range will be displayed at Nuremberg Toy Fair on the Lisciani stand - Hall: H10.1 Stand number: D-28, E-15. All potential and existing customers and colleagues are invited to join the team on the stand to view the new products.