January 27, 2021
The awards were given to the manufacturers or license owners of Europe’s top gaining toy properties by category, as well as the top gaining toy property of the year, top global toy manufacturer, global top toy property and global top selling toy, according to NPD’s Retail Tracking Service.
The winners are:
Europe’s Top Gaining Toy Property of the Year
Nintendo (Super Mario & Mario Kart – Nintendo
Europe’s Top Gaining Toy Property by Category
Action Figures & Accessories – “Bakugan” by Spin Master
Arts & Crafts – LEGO DOTS by The LEGO Group
Building Sets – LEGO “Super Mario Bros” by The LEGO Group
Dolls- Barbie by Mattel
Games & Puzzles – “Harry Potter” by Warner Brothers
Infant/Toddler/Preschool Toys – “Paw Patrol” by Spin Master
Youth Electronics – Hatchimals by Spin Master
Outdoor & Sports Toys – Nerf Fortnite by Hasbro
Plush- “Star Wars” – Disney
Vehicles – Hot Wheels by Mattel
Explorative & Other Toys – Playmobil “Scooby Doo” by Playmobil
Global Top Toy Manufacturer of the Year
The LEGO Group
Global Top Toy Property of the Year
Barbie by Mattel
Global Top Selling Toy of the Year
Hot Wheels Singles 1/64 Assortment by Mattel
“This year’s award winners should be recognized not only for their great accomplishments and dedication to excellence, but also for excelling during a particularly tumultuous time for manufacturers and retailers brought about by the COVID-19 pandemic,” says François Klipfel, president, toys, The NPD Group. “Congratulations to all award winners. We wish you continued success in 2021.”
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