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The NPD Group Presents Global and European Toy Industry Performance Awards

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The European Toy Industry Performance Awards winners have been announced.

The NPD Group has announced the winners of this year’s global and European Toy Industry Performance Awards.

The awards were given to the manufacturers or license owners of Europe’s top gaining toy properties by category, as well as the top gaining toy property of the year, top global toy manufacturer, global top toy property and global top selling toy, according to NPD’s Retail Tracking Service.

The winners are:

Europe’s Top Gaining Toy Property of the Year

  • Nintendo (Super Mario & Mario Kart – Nintendo

Europe’s Top Gaining Toy Property by Category

  • Action Figures & Accessories – “Bakugan” by Spin Master
  • Arts & Crafts – LEGO DOTS by The LEGO Group
  • Building Sets – LEGO “Super Mario Bros” by The LEGO Group
  • Dolls- Barbie by Mattel
  • Games & Puzzles – “Harry Potter” by Warner Brothers
  • Infant/Toddler/Preschool Toys – “Paw Patrol” by Spin Master
  • Youth Electronics – Hatchimals by Spin Master
  • Outdoor & Sports Toys – Nerf Fortnite by Hasbro
  • Plush- “Star Wars” – Disney
  • Vehicles – Hot Wheels by Mattel
  • Explorative & Other Toys – Playmobil “Scooby Doo” by Playmobil

Global Top Toy Manufacturer of the Year

  • The LEGO Group

Global Top Toy Property of the Year

  • Barbie by Mattel

Global Top Selling Toy of the Year

  • Hot Wheels Singles 1/64 Assortment by Mattel

“This year’s award winners should be recognized not only for their great accomplishments and dedication to excellence, but also for excelling during a particularly tumultuous time for manufacturers and retailers brought about by the COVID-19 pandemic,” says François Klipfel, president, toys, The NPD Group. “Congratulations to all award winners. We wish you continued success in 2021.”

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