Viacom Nickelodeon Consumer Products has today signed a deal with Pocket.watch to manage licensing in select international markets across the Ryan’s World portfolio.

This new agreement will see Pocket.watch expand the licensing program for the original channel, the characters and spin-offs created by Ryan and his parents, as well as the Nickelodeon show  “Ryan’s Mystery Playdate”.

“Ryan is a bonafide star for the YouTube generation, and we are thrilled to expand our partnership with him and with Pocket.watch,” says Pam Kaufman, president, Viacom Nickelodeon Consumer Products. “We are incredibly excited to further develop and grow Ryan into a truly global retail brand through our expertise in creative, product development and retail marketing.”

“Ryan’s Mystery Playdate” was recently greenlit for a second season. The live-action series follows Ryan as he tackles a series of imaginative, physical challenges and solves mystery box puzzles to reveal the identity of his playdate. The series has quickly emerged as the number-one preschool show on all TV and reached more than 22 million total viewers since its launch in April.

“Viacom has been a great partner for us, and it is incredible to see what we’ve accomplished together in such a short time,” said Chris M. Williams, founder and CEO of Pocket.watch. “Pam and her team are some of the best in the business, and we’re thrilled to have them representing Ryan’s World and Ryan’s Mystery Playdate consumer products internationally.”