April 6, 2018
The slate includes a full lineup of apps, sporting goods, stocking stuffers, apparel and electronics for all of the network's top brands.
Among the featured toys are:
SpongeBob SquarePants:
The Macy's Holiday Ambassador will be featured on a range of new products this year including iPhone skins, publishing, apps, a toy box, electronics accessories, bedding and even a SpongeBob version of that holiday classic, the Chia pet.
Teenage Mutant Ninja Turtles:
New products for both the TV series and recent feature film abound. Role play items feature largely in the holiday lineup, as well a kids' active gear such skateboards and roller blades. Gifts for older fans are available as well such as the Michelangelo pizza cutter and bottle opener, and collectible figures. Peavey Electronics' new line of musical instruments is also a highlight.
Dora and Friends:
A range of new publishing titles, as well as play
sets, dolls, activity kits, bedding and role play items will be available for the newest iteration of this evergreen franchise, including the new Talking Dora and Smartphone doll.
Dora the Explorer:
A range of health and beauty items were on display, as well as hero items like the Explore and Learn Projector and a Dora-themed kids tablet, both by Smartplay. The Dora the Explorer learning scooter will help fans go on their own adventures.
Bubble Guppies:
A range of new play sets and action figures will be hitting shelves, as well as signature furniture items such as a toddler bed that transitions to a big kids' bed.
Paw Patrol:
Publishing, activity kits and home entertainment releases will fill the shelves for this brand.
Peter Rabbit:
Plush features heavily for this re-booted brand, as well bath toys, play sets, figures and role play items.
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