Nick to Debut ‘Shimmer and Shine’ Toys

Nickelodeon has partnered with multiple licensees for products based on its series “Shimmer and Shine” across multiple categories.

April 6, 2018

Nick to Debut ‘Shimmer and Shine’ Toys

Fisher-Price will unveil an exclusive toy line at Toy Fair 2016.

Nickelodeon has partnered with multiple licensees for products based on its series “Shimmer and Shine” across categories including toy, dress up, games, bedding, party goods, costumes and more.

Fisher-Price, a subsidiary of Mattel, will unveil its “Shimmer and Shine” toy line at the Toy Fair 2016 this weekend in New York, N.Y. The toy line will include basic and deluxe doll assortments and accessories. It will also feature dolls such as “Shimmer and Shine” Wish & Spin and a “Shimmer and Shine” Magic Flying Carpet. The toys will hit retail in the U.S. this July.

“We’re thrilled to partner with Fisher-Price on this adorable girls’ toy line that brings the magical world of ‘Shimmer and Shine’ to life,” says Jennifer Caveza, senior vice president, toys, Nickelodeon Consumer Products. “Based on our newest preschool series, ‘Shimmer and Shine’ toys are designed to inspire girls’ imaginations and make their genie wishes come true.”

Additional partners for the brand include:

Apparel, Accessories, Costumes

and Dress Up

  • Just Play

    • Party City

      • Spirit

        • Global Brands Group

          • Freeze

            • Children’s Apparel Network

              • Benetex

                • C-Life

                  • Handcraft

                    • High Point

                      • F.A.B. Starpoint

                        • Accessory Innovations

                          • Global Design Concepts

                            • ACI

                              • Berkshire

                                Games and Puzzles

                                • Cardinal

                                  • University Games

                                    Home Goods

                                    • Baby Boom

                                      • Franco

                                        • ZAK

                                          • Thermos

                                            Party and Stationery

                                            • Bullseye Playground

                                              • DecoPac

                                                • Party City

                                                  • Medibadge

                                                    Arts and Crafts

                                                    • Alex Brands

                                                      Publishing and Home Entertainment

                                                      • Random House Children’s Books

                                                        • Bendon

                                                          • Studio Fun

                                                            • Phoenix International

                                                              • Paramount Home Enteratinment

                                                                Additional products will be available later this year following the launch of the “Shimmer and Shine” toy line this summer.

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