NHRA Steers Mattel in Hot Wheels Collection

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Two classic hot rods get the Mattel die-cast treatment.

NHRA and Mattel will develop collectible die-cast vehicles under the Hot Wheels brand, due in stores this June. 

The new partnership will see die-cast versions of classic hot rods including a 1974 Chevrolet Vega Pro Stock car and a 1971 Ford Mustang Funny Car.  

“The partnership between NHRA and Mattel is a perfect match,” says Jeffrey Young, vice president, marketing and communications, NHRA. “NHRA is excited to work with Mattel to bring new products to new NHRA fans across the globe.”  

“Hot Wheels has a long history of working with NHRA teams since our early days with Snake and Mongoose, over 50 years ago,” says Roberto Stanichi, senior vice president and global head, Hot Wheels, Mattel. “We’re honored to once again roll into the staging lanes, watch the tree light up and ignite the Hot Wheels challenger spirit in NHRA fans of all ages.”

The NHRA continues to expand its licensing program by focusing on lifestyle products like apparel and accessories, home décor, as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.

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