NHRA, Hot Wheels Extend Partnership

NHRA and Mattel have announced the renewal of their licensing agreement to develop collectible die-cast vehicles under the Hot Wheels brand. The partnership was brokered by JRL Group, NHRA’s licensing agency. 

The licensing partnership will continue to expand die-cast versions of classic hot rods, including a 1976 Chevy Chevette and a 1971 Ford Mustang Funny Car. NHRA fans of all ages can tap into the history, power and speed at the heart of both brands with this seamless collaboration. 

“The partnership between NHRA and Hot Wheels continues to be a perfect match,” says Jeffrey Young, vice president, marketing and communications, NHRA. “NHRA is committed to delivering exciting licensed products to race fans, and through our collaboration with Mattel, we’ve been able to extend the excitement of NHRA racing well beyond the race track.” 

The NHRA licensing program continues to expand, focusing on lifestyle products such as apparel and accessories, toys, home décor as well as items for the garage for the auto enthusiast like automotive accessories, automotive tools, appearance and other automotive-related products.