New Licensing Partners Announced for Deddy Bears

Innov8 Creative Academy, creators of the Deddy Bears brand, has announced new licensing agreements with Jay Franco & Sons, PlayMonster and Trends International. The Deddy Bears, known for their blend of edgy charm and cuddly appeal, have captured a significant fanbase since their launch in late 2023. With these new partnerships, the brand aims to significantly expand its footprint through various new product lines and markets.

Jay Franco & Sons will introduce a collection of bedding, bath and room décor items that feature the popular Deddy Bears characters. “The creativity of Jay Franco is exactly where I want the Deddy Bears brand to live,” says Gavin Lawler, creator, founder, Innov8 Creative Academy.

“Gavin’s passion for products and people made us eager to get onboard,” says the Jay Franco team. “Deddy Bears, with their collectability and creative cuddliness, will translate seamlessly into the home textile space and we are excited with this partnership.”

PlayMonster will focus on expanding the Deddy Bears brand into the craft and activity segment. The company plans to launch various products, including the Make-A-Deddy Bear craft kit and other coloring and crafting accessories. “PlayMonster’s innovative spirit and dedication to creativity make them the perfect partner for Deddy Bears in the arts and crafts category,” says Lawler. “We’re Looking forward to seeing how they’ll bring new dimensions to crafting fun and imagination.”

Trends International rounds out the trio of new licensees by bringing Deddy Bears’ characters onto posters, calendars and art frames for fans to showcase their favorite characters. “Trend International’s expertise in creating fun merchandise makes them an ideal licensor,” says Lawler.

Fans can also anticipate the release of Series 3 of the “Deddy Bears” in time for the 2024 holiday season. These new products will be available at Five Below, Claire’s, Hot Topic and GameStop.