New Licensees Join ‘Hey Duggee’ Licensing Program

BBC Studios has signed new deals for “Hey Duggee” including: 

Golden Bear has been named as master arts and crafts partner for “Hey Duggee,” adding to its involvement as master toy partner. Arts and crafts products are set to launch in fall/winter 2023. 

RMS has also signed a complimentary agreement for arts and crafts products in the U.K. to include dough, bath puzzles and wooden toys, set to launch in spring 2023. 

Read More: BBC Studios Signs New U.K. Licensing Deals for ‘Bluey’ and ‘Hey Duggee’

“RMS is delighted to be collaborating with BBC Studios once again with the introduction of top toy property, ‘Hey Duggee,’ to our growing licensed portfolio,” says Rebecca Law, head of licensed product, RMS International. “Building on our already strong offering with key preschool products ranging from dough, bath puzzles to wooden arts and crafts. We are committed to developing an exciting, sustainable range whilst offering great value.” 

BBC Studios has also agreed to a U.K. deal with character options for Weebles, with “Hey Duggee” versions of the classic toy set to hit shelves in 2023. 

“We’re delighted to announce new partners who will help to grow our ‘Hey Duggee’ licensing program,” says Mandy Thwaites, director, magazines and consumer products, U.K. division, BBC Studios. “‘Hey Duggee’ is such a colorful, fun and inclusive show and we’re really excited about the innovative and engaging products which our new and existing licensees are bringing to us.” 

Existing licensees, Ravensburger, HTI Toys and 8th Wonder are expanding their ranges as well. Ravensburger has renewed its agreement for puzzles and games including Memory; HTI Toys is expanding into 3D games to add to its role play, cases, musical instruments and outdoor products and 8th Wonder is growing its range of wooden toys. BBC Studios recently announced new partnerships for Hey Duggee with H&A for health and beauty products and an expanded range of wheeled toys and ride-ons from MV Sports. 

Educa Borras has also agreed to a deal for Spain covering puzzles, arts and crafts, ride-ons and role play joining existing licensee, Bizak, master toy partner for Spain. 

BBC Studios is exhibiting at Licensing Expo 2022. Find out more information here.