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New Licensees Join ‘Hey Duggee’ Licensing Program

New deals cover the U.K. and EMEA.

License Global

May 20, 2022

2 Min Read
Transforming 'Hey Duggee' Space Rocket.
Transforming 'Hey Duggee' Space Rocket.BBC Studios/Golden Bear

BBC Studios has signed new deals for “Hey Duggee” including: 

  • Golden Bear named master arts and crafts licensee; complimentary agreement signed with RMS for additional arts and crafts products

  • Character Options to produce Hey Duggee versions of classic toy, Weebles

  • Ravensburger renewed licensing deal for puzzles and games

  • HTI Toys expanded deal now covers 3D games

  • 8th Wonder continues to expand its leading wooden toy range

  • Educa Borras for puzzles and arts and crafts products in Spain

Golden Bear has been named as master arts and crafts partner for “Hey Duggee,” adding to its involvement as master toy partner. Arts and crafts products are set to launch in fall/winter 2023. 

RMS has also signed a complimentary agreement for arts and crafts products in the U.K. to include dough, bath puzzles and wooden toys, set to launch in spring 2023. 

Read More: BBC Studios Signs New U.K. Licensing Deals for ‘Bluey’ and ‘Hey Duggee’

“RMS is delighted to be collaborating with BBC Studios once again with the introduction of top toy property, ‘Hey Duggee,’ to our growing licensed portfolio,” says Rebecca Law, head of licensed product, RMS International. “Building on our already strong offering with key preschool products ranging from dough, bath puzzles to wooden arts and crafts. We are committed to developing an exciting, sustainable range whilst offering great value.” 

BBC Studios has also agreed to a U.K. deal with character options for Weebles, with “Hey Duggee” versions of the classic toy set to hit shelves in 2023. 

“We’re delighted to announce new partners who will help to grow our ‘Hey Duggee’ licensing program,” says Mandy Thwaites, director, magazines and consumer products, U.K. division, BBC Studios. “‘Hey Duggee’ is such a colorful, fun and inclusive show and we’re really excited about the innovative and engaging products which our new and existing licensees are bringing to us.” 

Existing licensees, Ravensburger, HTI Toys and 8th Wonder are expanding their ranges as well. Ravensburger has renewed its agreement for puzzles and games including Memory; HTI Toys is expanding into 3D games to add to its role play, cases, musical instruments and outdoor products and 8th Wonder is growing its range of wooden toys. BBC Studios recently announced new partnerships for Hey Duggee with H&A for health and beauty products and an expanded range of wheeled toys and ride-ons from MV Sports. 

Educa Borras has also agreed to a deal for Spain covering puzzles, arts and crafts, ride-ons and role play joining existing licensee, Bizak, master toy partner for Spain. 

BBC Studios is exhibiting at Licensing Expo 2022. Find out more information here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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