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Nerf Goes on Tour in the U.K.

New brand experience from Hasbro will visit six cities through September.

EUROPE–Hasbro has partnered with the brand experience agency i2i Marketing to launch a Nerf Test Centre tour in the U.K.

Kicking off this month, The Nerf Test Centre will transform a shipping container into a never-before-seen Nerf photo opportunity area complete with suspended cars. Visitors will have the chance to try out the new Regulator blaster from the Modulus range, as well as test the latest Nitro MotoFury blaster–a new range of blasters that shoot miniature toy vehicles instead of darts.

Additionally, attendees will learn about the evolution of the Nerf brand and have the opportunity to test vintage Nerf products.

The Nerf Test Centre tour will visit six locations throughout the U.K. including: Wimbledon Piazza (July 28-29), Smithy Row Nottingham (Aug. 3-5), Bristol Balloon Fiesta (Aug. 10-13), Briggate Leeds (Aug. 18-20), Trafford Centre Manchester (Aug. 22-28) and Bullring Birmingham (Sept. 1-3).

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