JumpStart Games has announced a new official Neopets merchandise licensing program based on the brand and gaming franchise.

Not only will the licensees be creating physical merchandise but fans will also receive codes with purchase of select merchandise which ties into their Neopets’ gaming experiences. To identify the best licensing partners, Neopets has partnered with Carlin West Agency.

“For over 20 years, Neopets fans have shown their passion for the brand by collecting

both virtual and physical Neopets content,” says Scott Nocas, executive vice president, business development and marketing, JumpStart Games. “As we expand the Neopets brand, players

and fans have asked for new opportunities to own a piece of Neopets. We are excited to

announce a new official merchandise licensing program that lets fans bring home their

favorite Neopets collectibles, apparel, jewelry and more.”

Neopets has revealed the following consumer merchandise partnerships:

In addition, Neopets is recognizing the passion and skill of its artist fanbase by launching a fan artist partnership program. Neopets will hire artists from the community to create designs and art for licensees and new merchandise. The program will begin with Krista Staggs – also known as @Kuitsuku – the longtime Neopets artist who has been featured in lootcrate and Kotaku and Anthony Conley the designer behind many of the Neopets, petpets, faeries and popular plot characters in 2000’s, As the program expands in 2021, Neopets will be adding new artists and merchandise.

“Neopets is a positive outlet for our users, especially during these crazy times and we’re

really excited to continue to grow and expand the brand,” says Stephanie Lord, brand manager, Neopets. “We are actively releasing updates to the site (converting to Flash, a site refresh amongst others) and now we can add merchandise items to that list.”

Future merchandise launches in 2021 include plush toys, collectable figures, comics, accessories, gift and novelty, stationery and more.