Nelvana Collects Shopkins Partners

First, Nelvana has sealed a deal with fast service restaurant McDonald’s for a Happy Meals promotion that will kick off this fall in France.

In Russia, Nelvana has tapped sub-agent Megalicense to represent the brand for licensing in the Commonwealth of Independent States, Ukraine and other Baltic nations.

“Shopkins has been a strong hit for the local distributors like Unitoys (Russia), Kiddisvit (Ukraine) and Anvol (Baltics),” says Friderico Gatti, chief executive officer, Megalicense.

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We plan to build an extensive and successful licensing program and cross-promote the brand through different media platforms."

Other recent licensees on board for the Shopkins consumer product program now include Bonbon Buddies for confectionery in France, Eastern Europe and Scandinavia;