The Corus Entertainment company will extend the collectible brand to food, licensees and agents.
First, Nelvana has sealed a deal with fast service restaurant McDonald’s for a Happy Meals promotion that will kick off this fall in France.
In Russia, Nelvana has tapped sub-agent Megalicense to represent the brand for licensing in the Commonwealth of Independent States, Ukraine and other Baltic nations.
“Shopkins has been a strong hit for the local distributors like Unitoys (Russia), Kiddisvit (Ukraine) and Anvol (Baltics),” says Friderico Gatti, chief executive officer, Megalicense.
We plan to build an extensive and successful licensing program and cross-promote the brand through different media platforms."
Other recent licensees on board for the Shopkins consumer product program now include Bonbon Buddies for confectionery in France, Eastern Europe and Scandinavia;
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