Corus Entertainment’s Nelvana Enterprises in partnership with toy company The Bridge Direct has released a new girls’ fashion doll brand–Pinkie Cooper and the Jet Set Pets–at this year’s Licensing Expo.

Nelvana is creating Pinkie Cooper digital content, including webisodes, a new website, multiple apps and social media marketing to support the launch of the new toy line, which will feature fashion dolls and accessories with a canine twist.

“We are delighted to have Nelvana as our partner on the Pinkie Cooper brand,” says Jay Foreman, president and chief executive officer, The Bridge Direct. “Their track record for creating children’s entertainment content is second to none. They clearly recognize the power of toy brands to connect with kids and that a unique program like Pinkie Cooper has incredible breakout potential.”

Next month, Nelvana is releasing seven, 3-minute websiodes accessible through the Pinkie Cooper website and a YouTube channel, with four apps expected to release this year. Following the digital content, The Bridge Direct is introducing 9-inch Pinkie Cooper dolls, featuring hair play, travel and pet collectibles, which will be available in August.