NatGeo Gets Sticky with ToppsNatGeo Gets Sticky with Topps

The National Geographic Kids Animal Sticker Collection will launch across EMEA and LATAM, beginning with the U.K.

The collection includes more than 200 stickers, including special foil and shaped stickers of various animals. The stickers can be placed in a special National Geographic Kids sticker album that contains information about the animals, tips on how to help the environment and pictures of various animals.

Product packaging will incorporate biodegradable materials.

The National Geographic Kids Animal Stickers Collection launched in January, coinciding with the National Geographic Kids magazine and with the arrival of the sixth annual Big Cat Month on NatGeo WILD.

“The reach of both Topps and National Geographic in the kids’ market make this an ideal partnership and one that has delivered,” says Maria Maranesi, vice president, consumer products and publishing, Europe and Africa, National Geographic Partners. “This is a delightful, desirable and insightful sticker collection.”

“The success of this partnership demonstrates the popularity of both National Geographic Kids magazine and National Geographic’s unparalleled TV, publishing and online coverage of the animal kingdom,” says Steve Conner, U.K. sales director, Topps. “We are delighted with the response from all sectors of retail to our first National Geographic sticker collection.”

NatGeo’s kids’ campaign is part of a wider licensing strategy that targets both adults and children across multiple territories.