April 6, 2018
Toy brand creates new figures inspired by iconic best friends.
The brand gave some of entertainment's most famous friends the My Little Pony treatment with figures that feature pony-fied versions of characters from
, "Sesame Street," "I Love Lucy,"
and "Laverne & Shirley."
In addition to creating the custom figure collection, Hasbro has teamed up with generationOn, the youth division of Points of Light, for a global service campaign that uses the core cast of characters from the "My Little Pony: Friendship is Magic" animated series to teach children about helping others. The initiative invites children and their families to celebrate friendship by completing acts of kindness and volunteering in their school, neighborhood, or broader community.
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