‘My American Friend’ Gets Master Toy

Simba Dickie is developing an original range of toys that, like the new show, will be inspired by fashion, music and role play.

“We are thrilled to be working with Simba, one of the world’s foremost toy companies, on this important project,” says Iginio Straffi, founder and chief executive officer, Rainbow. “'My American Friend’ is an innovative, exciting and fun show and the master toy output will reflect that.”

“My American Friend” will be Rainbow’s first full live-action production. The TV show will tell the story of Maggie, an ordinary girl with the dream of becoming a fashion designer, who wins a two-year scholarship at the Milan Fashion Academy.

“With ‘My American Friend’ we are adding a strong new property, which fits perfectly in our license portfolio,” says Michael Sieber, chief executive officer, Simba Dickie Group. “We are really looking