Moose Toys has announced it will continue its global expansion, embarking on a hybrid direct-distribution model in the Canadian market.

While the Australian-based company will be handling the distribution for some curated brands, the long-standing and successful relationships with distribution partners Imports Dragon and Red Planet will continue forward, ensuring Moose’s most popular toys will remain widely available.

“We have seen great success in the U.K., France and Germany, using this distribution model,” says Ben Dart, chief operating officer, Moose Toys. “As we continue to increase Moose’s footprint and brand growth globally, we will use locally based teams to handle the strategic distribution of new brands and solidify our position in the market. Over the last few years, the Moose Toys business in Canada has continued to grow much in part due to the tireless commitment of our partners Imports Dragon and Red Planet. We are looking forward to continued success with both organizations as we enter this new and exciting phase.”

Beginning this fall, Moose will distribute directly in Canada offering a strategic selection of new brands, including “Bluey” and the just announced “Akedo – Ultimate Gaming Warriors.” All will be available at major retailers nationwide.