Moose Toys Signs Global Licensing Agreement for DreamWorks Animation’s ‘Trolls’

Moose Toys has entered a multiyear global partnership with Universal Brand Development for DreamWorks Animation’s “Trolls” franchise. Under the agreement, the toymaker will develop a range of collectible figures to arrive at retail in fall 2023, to support the release of the newest “Trolls” movie coming to theaters on Nov. 17, 2023. In addition to creating the official “Trolls” collectibles for the movie, the agreement allows for cross-collaboration with originals brands from Moose. 

“Universal Brand Development tapping us to create collectibles for the ‘Trolls' franchise is an extraordinary opportunity,” says Menal McGrath, vice president global licensing, Moose Toys. “We cannot wait to infuse our Moose magic into movie collectibles and to bring the vibrant, colorful, diverse and inclusive Trolls into several of our key original brands.” 

The licensing agreement with Universal Brand Development will include an expansive line of “Trolls” collectible figures highlighting new characters introduced in the new film, plus characters like Poppy and Branch. The line will feature a deep variety of colors, finishes and hair. 

“Moose is an incredible partner with a keen understanding of what makes the ‘Trolls' franchise so beloved by fans,” says Joe Lawandus, senior vice president and general manager, global toys, hardlines and publishing, Universal Brand Development. “Throughout the process, they demonstrated a clear and creative vision for not only our movie-inspired collectibles, but some truly innovative thinking about how to infuse ‘Trolls’ into their popular brands. Extending the ‘Trolls’ narrative beyond the film and collaborating with Moose is a tremendous value-add. We could not be more delighted about this new partnership.”