Moose Toys Secures ‘Octonauts’ Toy Rights

Toy company continues preschool strength with range of toys based on the “Octonauts” franchise to support the upcoming new animated series “Octonauts: Above & Beyond.”
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License Global

January 27, 2021


Moose Toys is launching a brand-new “Octonauts” toy line in partnership with Silvergate Media. The collection will support the preschool animated TV property and the upcoming release of its new spinoff show, “Octonauts: Above & Beyond.”

“We’re incredibly honored to partner with Silvergate to bring the next chapter of ‘Octonauts’ to fans across the world,” says Joe Smith, senior director, global marketing, licensed brands, Moose Toys. “The rich storyline and characters make for an incredible sandbox to develop fun, original toys. ‘Octonauts’ is widely regarded as one of the top preschool properties, and this partnership further solidifies Moose’s strength and expertise in the preschool aisle.”

As part of the deal, Moose Toys will create a full range of “Octonauts” toys including figures, vehicles, playsets, plush, games and more. 

With this latest partnership, Moose Toys continues to expand its licensing portfolio and acquire shelf real estate in the preschool aisle. The toy company has seen

success with its preschool properties through its Kindi Kids doll line and its master toy deal with Australian animated series “Bluey.”

“With proven success in the preschool aisle and a reputation for innovation, Moose Toys is the perfect partner to capture the world of ‘Octonauts: Above & Beyond’ in toy form,” says Ron Allen, executive vice president, commercial, Silvergate Media. “We’re excited to collaborate on a new toy line that will help us take the brand in a fresh direction and create a collection of toys that kids will love.”

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