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Moose Toys Pursues Strategic Mergers and Acquisitions

Company launches business division to accelerate global growth.

License Global

January 5, 2023

1 Min Read
Moose Toys logo.
Moose Toys logo. Moose Toys

Moose Toys has announced a new business division focused on mergers and acquisitions. Led by Moose’s global head of business development and industry veteran, Giles Musker, Moose’s newly formed Mergers and Acquisitions team is tasked with aggressive portfolio expansion across games, collectibles and traditional toy categories. 

“The tremendous success of our Worlds Apart acquisition proved the opportunity to diversify and expand our portfolio,” says Musker. “We are actively seeking acquisitions and investment and strategic partnership opportunities that will enhance our strength in existing categories and offer the ability to enter, and disrupt, new categories.” 

Moose Toys has its own successful IPs – including Magic Mixies, Little Live Pets and Shopkins – as well as partnerships with popular entertainment properties, including “Bluey.” Its latest initiative is designed to round out one of Moose’s core business strategies, by buying titles, brands and IPs that boast long-term potential or offer firmly established entry into completely new categories. Moose will also be exploring opportunities to offer equity investments to emerging companies to help them scale by tapping into Moose’s proven innovation capabilities, brand building expertise and global distribution footprint. 

Related:Bulldog Licensing, Moose Toys Sign 'Magic Mixies' Deals

“We’re eager to grow the Moose family, and look forward to welcoming new toys, games and collectibles to our growing portfolio,” says Paul Solomon, chief executive officer, Moose Toys. “As a family-owned business that started from small, humble roots in Australia, we know the challenges that exist to take a brand, business or idea global in today’s market. We’re interested in meeting potential partners at all stages of their business’s life cycle and welcome the opportunity for discussions and meetings.” 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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