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April 6, 2018
Moose Toys has signed on licensee KIDdesigns and its eKids brand to launch a series of youth electronics featuring the collectible toy brand Shopkins.
The Licensing Shop brokered the deal on behalf of Moose Toys.
The new electronics line will include volume limited headphones, a karaoke machine, walkie-talkies, a singalong microphone and a purse-shaped boom box.
“We are excited to be announcing this license agreement with KIDdesigns and are loving their products currently in development,” says Nicole Hardiman, head of licensing, Moose Toys. “We know our Shopkins fans will enjoy these quality, fun and interactive products.”
The new Shopkins-branded electronics will be available later this year.
“We are very excited to partner with Moose Toys on this new Shopkins initiative,” says Marcos Zalta, executive vice president, eKids. “Combining the strength of decades of experience in youth electronics with the immense popularity of Shopkins results in a product line that is a win-win for consumers and retailers alike.”
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