EUROPE–Moose Toys has tapped Bulldog Licensing to represent its new collectible toy line Pikmi Pops for licensing in the U.K.

Following the appointment, Bulldog will expand the line of scented animal characters, which are housed in lollipop-shaped vessels, into a variety of categories, which will launch at the end of 2018.

“The wit and charm of Pikmi Pops, combined with their collectability and surprise value, has made for the development of a very popular and well-loved brand in a very short time,” says Vicky Hill, director, Bulldog Licensing. “I have no doubt that the retail performance of Pikmi Pops in licensed categories will match that of the original Pikmi Pops toys.”