Moose Toys Locks Licensing Deal with ‘The Amazing Digital Circus’Moose Toys Locks Licensing Deal with ‘The Amazing Digital Circus’
Toymaker expands licensing portfolio with homegrown YouTube series phenom, bringing the character comedy to life.
July 23, 2024

Australia-based Moose Toys has announced a licensing agreement with Glitch Productions for its viral animation sensation, “The Amazing Digital Circus.” As master global toy partner, Moose will lead the conceptualization and development of a full product line of toys and plush that bring the show’s quirky characters to life in imaginative ways, boosting appeal to the widening demographic of “The Amazing Digital Circus” fans.
“The Amazing Digital Circus” is a surreal, dark, animated comedy about a woman who gets trapped in a crazy virtual world along with five other humans who are now subject to the whims of a wacky AI. The show’s pilot racked up more than 240 million views within three months of airing, becoming the most viewed pilot of an indie animated series on YouTube, and the first two episodes have amassed more than 433 million views total. In February, the show was greenlit for a full season on YouTube. Animated by Glitch Productions, the show was created, directed and written by Gooseworx.
“The team at Glitch are true trailblazers and what we loved about ‘Amazing Digital Circus’ was how creative, current and original the series was,” says Paul Solomon, chief executive officer, Moose Toys. “We are drawn to creators who are pushing the boundaries of innovation to partner with on new, game-changing toy brands. ‘The Amazing Digital Circus’ series has amassed hundreds of millions of views since launch, showing that people are looking for something new and fresh. We knew that the quirky characters, story, animation style and color palette was a perfect match for Moose to co-create a toy line that brings the series from digital into the real world, and we look forward to bringing another Australian success story to the rest of the world.”
“We’re very careful with how we treat any product released under our brand, as we want to show them the same level of care that we treat our shows,” says Kevin Lerdwichagul, chief executive officer, Glitch Productions. “When we met with Moose, we saw the dedication they had to high-quality products and collaboration with partners and knew we had found someone we could trust. Plus, the fact that we’re both Australian companies trying to make it on the international stage meant we understood each other completely.”
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