“Thanks to the global success of Shopkins, we really pioneered the collectible aisle, and we’re continually pushing boundaries in the industry to bring fresh innovation to the category,” says Paul Solomon, co-owner, Moose Toys. “Now, more than ever, we’re committed to making kids happy and keeping them smiling during an incredibly uncertain time. Oh! My GIF and I DIG Monsters do exactly that; OH! My GIF is the first collectible of its kind, capitalizing on the IRL trend to bring popular GIFs to life and I DIG Monsters is a ‘cool’ new way for kids to unveil their favorite collectibles through a sensory compound play experience.”
One of the collectibles, Oh! My GIF, is a moving collectible toy that’s inspired by GIFs, memes and stickers on social media. Kids can express themselves with a shareable collection of 50 “GIFbit” characters with unique movements that can be reset with a touch. The collection includes a cat typing on a computer, a #failburger
Oh! My GIF received positive responses at New York Toy Fair, and Moose is launching a licensing program in 2021 including softlines and accessories to complement the toys.
The second collection, called I Dig Monsters,
is a popsicle-themed collectible featuring compounds that feel cool to the touch, like a real popsicle. Shave, cut or grate the jelly compound with the popsicle stick to find a monster named Monji, dressed in one-of-24 designer outfits.
Beginning in May, both Oh! My Gif and I Dig Monsters will be available online and at retail locations nationwide, wherever toys are sold. Oh! My GIF will be sold for $4.99 for a single pack and $9.99 for a three pack. I DIG Monsters will retail for $9.99 for a single pack, $19.99 for a double pack and $29.99 for the deluxe ultimate fighter pack.
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