Moose Toys Launches Collins Key Toy Line

The line will be available exclusively at Walmart.

License Global

August 20, 2020

2 Min Read
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Moose Toys is launching a brand-new activity line in partnership with family-friendly YouTube channel, Collins Key, which features digital stars Collins and Devan Key. At New York Toy Fair this year, Moose Toys announced it was named the global master toy partner for the Collins Key brand.

Debuting this fall, the collaboration combines the forces of Moose Toys and the Key brothers, allowing fans to play along at home and re-create the DIY challenges and projects made popular on the YouTube channel.

“Devan and I had a blast rolling up our sleeves and collaborating with a category leader like Moose Toys,” says Collins Key. “We’ve loved seeing what we’re so passionate about authentically come to life in this new line of products and we can’t wait for the #KeyperSquad to try all the wild challenges within this collection!”

As the No. 1 YouTube creators for compounds, activities and creativity, Collins and Devan Key boast more than 21.5 million subscribers and more than 5 billion total views. The Collins Key collection taps into Collins’ and Devan’s authenticity, energy and signature.

The line features boxed play sets in two categories, fake food challenges and pranks and collectibles. The hero item within the first category is the Fake Food Challenge Wheel, inspired by the Mystery Wheel Challenge that the #KeyperSquad — Collins’ and Devan's fans — will recognize from the YouTube channel. Players each take a turn spinning the wheel to receive their challenge and then use various tools to shape and mold their compounds into food items. It’s a race against the clock, and there are a number of other surprises inside, with the winner determined by a final spin of the wheel. 

“We worked closely with Collins and Devan to translate their vibrant and engaging personalities and approach to family-friendly fun into tangible games for everyone to enjoy,” says Joe Smith, global marketing director, licensed brands, Moose Toys. “This is Collins’ and Devan’s first national partnership in consumer products, and we’re honored to work with like-minded innovators to bring their wildly popular challenges to their biggest fans — and introduce new fans to their world.”

The Collins Key collection is available exclusively at Walmart.com, Walmart stores starting Sept. 1, and online and at retail locations nationwide, wherever toys are sold Oct. 1. 

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Moose Toys

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License Global

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