Moose Toys’ Heroes of Goo Jit Zu are venturing out of the toy aisle. In a new partnership with The Licensing Shop, the toy line will be extending into an array of consumer products, including publishing, apparel, confectionery, sleepwear and accessories.  

“It’s been incredible to see the growth in Heroes of Goo Jit Zu since launch,” says Menal McGrath, vice president, global licensing, Moose Toys. “Kids can’t get enough of our super stretchy, gooey heroes and villains, so we’re giving them more to love with engaging and fun licensed consumer products.”

This year, the toymaker launched Heroes of Goo Jit Zu Dino Xray, where kids can stretch their figures and see their bones inside. Additional line extensions will debut in the fall.