July 25, 2023
Moose Toys has acquired a license for Paramount’s Teenage Mutant Ninja Turtles. Under the new licensing agreement, the toymaker’s Akedo brand will be the first Moose Toys line of products to get the Ninja Turtle treatment. Akedo game pieces feature the classic characters from the animated series and are on shelves now, ahead of the upcoming film, “Teenage Mutant Ninja Turtles: Mutant Mayhem.” The agreement also allows for cross-collaboration with additional original brands from Moose Toys. Plans include the “Heroes in a Half Shell” debuting as characters in an upcoming line for Heroes of Goo Jit Zu in 2024.
“As Moose Toys continues to aggressively expand its licensing program by tapping into pop culture and nostalgia, we identified Teenage Mutant Ninja Turtles as a property that ticked both boxes and engaged with Paramount to acquire the license and bring some ‘Turtle Power’ to Moose,” says Ronnie Frankowski, chief commercial officer, Moose Toys. “We chose Akedo as the first Moose brand to get the Turtle treatment because of the inherent similarities in brand DNA. Teenage Mutant Ninja Turtles brings a new level of fun with a dash of irreverence to Akedo’s fast-fighting action and humor-infused play and offers the perfect backdrop to welcome the crime-fighting, pizza-loving crew to the Moose family.”
The new Akedo Teenage Mutant Ninja Turtles Arena comes with Leonardo, Shredder and two exclusive warriors and has more than 35 sounds to amp up the action and excitement. The arena features two rotatable background scenes representing New York City and two ultra-deluxe battle controllers inspired by the sewer pipes where the Turtles make their home.
In the four versus packs, the classic battle-in-a-box play goes next level with Teenage Mutant Ninja Turtles’ villains – Bebop, Krang, Rocksteady and Baxter Stockman. Each warrior is matched with one of the Turtles. The characters can be mixed and matched to battle with any of the Akedo villains.
Moose Toys’ Akedo – Teenage Mutant Ninja Turtles Arena and Akedo – Teenage Mutant Ninja Turtles Versus Pack are available now.
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