Moose Toys Expands in Mexico with Direct-to-Retail

Moose Toys has announced it is expanding its presence in Latin America by adding Mexico to its growing list of direct-to-retail markets.  

Moose Toys entered the region in 2003 through a network of distributors to build retail relationships. Starting in 2025, its shift to direct-to-retail will increase product availability for retailers and consumers, including the new MrBeast Lab toy line, Moose Games and other collections. 

“Moose’s presence throughout Latin America has been growing steadily,” says Ronnie Frankowski, global president, Moose Toys. “Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan. We can see the momentum building rapidly for Moose in Mexico and we are excited to take this important next step. 

“On behalf of the entire Moose team, I want to express our appreciation to the distributors, retailers and partners for their outstanding contribution and collaboration that has helped build a solid foundation for us in Mexico over the last 12 years.”  

The move into Mexico signals the toymaker’s confidence in the region’s continued growth, as supported by data. 

“According to Circana, the Mexican toy industry stands out as one of just three growing markets in the G12 as of September 2024, boasting a 4% YoY growth and a solid 7.2% CAGR over the past three years,” says Tamara Stewart, head of LATAM, Asia and emerging markets, Moose Toys. “This presents a prime opportunity for us to enter this thriving market within Latin America. As we move into this new phase, we look forward to consumers having access to an even broader assortment of our innovative WOW-filled toys at retailers throughout the region.”  

Related:Moose Toys Launches MrBeast Lab Toy Line

Among the newly available Moose Toys appearing at retailers in Mexico early next year is the recently launched MrBeast Lab line co-created with popular YouTuber and philanthropist, “MrBeast” Jimmy Donaldson. The small-scale collectibles and action figures have already seen a surge in demand in the U.S.

To support growth in the market, Moose is in the process of signing a local media agency to help spread awareness of its toylines across the region. Moose Toys’ transition to direct-to-retail in Mexico will commence in the first quarter of 2025.