Moose Toys Debuts New Craft Brand

The new toy allows children to create their own balloon-like art by inflating pellets into bubble-like Oonies, which kids can then stick together and decorate with a range of accessories to bring their Oonies to life. Each Oonies starter pack will include an inflator, pellets, accessories, eyes and connectors.

Although consumers are encouraged to craft their own designs, Moose Toys will also release themed refill packs including Ocean Adventure, Jungle Wildlife, Monster Mania and Pets.

In addition, Oonies has already been named Australian Craft and Activity Toy of the Year and was the breakout toy at the Tokyo Toy Fair in June.

There’s no word yet as to when Moose Toys will start licensing the brand; however, given the breakout success of Shopkins, Oonies has the potential take the licensing industry by storm in the coming year.

“At Moose we do things differently and Oonies is a great example of

Oonies will be available at all major retailers this fall.