April 6, 2018
Product showcase will highlight updates to Shopkins, Shoppies, Little Live Pets as well as a new range of licensed collectibles.
First, the company has unveiled its brand-new Shopkins Cutie Cars, a new line of die-cast vehicles that will aim to bring the category to broader consumers.
Moose Toys will also showcase its new Mineez line of collectibles, which is based on the entire
Despicable Me
franchise and includes characters from the upcoming film
Despicable Me 3
, hundreds from previous movies and short-form content, and a host of never-before-seen characters. The line will also include collectible figure packs, play sets, backpack hangers, novelty collectibles and plush.
"We are incredibly proud to be the go-to partner for collectible
Despicable
Me
toys globally," says Paul Solomon, co-chief executive officer, Moose Toys. "This partnership with Illumination and Universal Brand Development is a fantastic way for us to showcase the magic Moose brings to developing a sought-after
Despicable
Me
franchise is filled with iconic characters as well as hundreds of characters that have never been on shelf. A perfect combination for a great collectible program."
Additionally, Moose Toys will feature its newest season of Shopkins collectibles as well as a series of new party-themed Shoppies dolls.
Finally, the global toy company will reveal a raft of new additions to its Little Live Pets line including the introduction of a new animal–the Lil’ Chick, which will chirp and tap before hatching out of its egg.
"To stand out in the crowd at Toy Fair, you must incorporate fresh, innovative twists on today's trends," says Adrienne Appell, director, strategic communications, Toy Industry Association. "Moose Toys excels at adding that creative 'Moose' spin to each of their products, which is why their 2017 portfolio looks so exciting!"
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