Moose Toys Announces Iberian ExpansionMoose Toys Announces Iberian Expansion
Roberto Garofani has been appointed vice president, head, Spain and Italy.
January 24, 2025

Moose Toys has announced that it is supercharging its European growth strategy, by expanding its direct-to-retail operations in Spain and Portugal. The news follows Moose’s recent announcement it would be shifting to direct-to-retail in Mexico as of this year, deepening its presence in Latin America.
“Our direct expansion into Iberia is an important moment for Moose as we continue to build on our growing success in Europe,” says Ronnie Frankowski, global president, Moose Toys. “We’ve assembled a world-class team to lead this next chapter as we elevate our presence in the region.”
Roberto Garofani, with over 30 years of toy industry experience and five years as Moose’s European Sales Director, has been appointed vice president, head, Spain and Italy. Roberto will lead the Iberian venture, alongside a highly skilled sales and marketing team, with operations support from Moose’s European hub in the U.K.
Joining Roberto are toy industry experts Irene Sotillo, marketing director and Albert Massuet, senior national account manager, who will lay the groundwork for Moose’s growth in the region.
“We are deeply grateful to Famosa for helping to establish the Moose brand in Spain over the past 14 years, providing a strong foundation for this next evolution,” says Emily Maclennan, general manager – U.K. & EU at Moose Toys. “Our focus now is to bring our beloved brands closer to Spanish and Portuguese families while building strong partnerships with retailers.”
The Moose Iberia team will be at Nuremberg International Toy Fair to showcase the company’s plans and innovative product portfolio.
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