Moose Reveals New Plush Products

This year’s portfolio includes three new plush brands–Pikmi Pops PushMi Ups, Scruff-a-Luvs and Little Live Pets Lil’ Unicorn.

Pikimi Pops are collectible toys that kids can push the pop vessel up to reveal a Pikmi and surprise. Meanwhile, Scruff-a-Luvs come as a matted ball of fur that comes alive after being washed, toweled dried and blasting it with a hair dryer. Finally, Little Live Pets Lil’ Unicorn is a creature that can trot and dance, and allows kids to actually feed it.

Moose Toys will also reveal new lines of Cutie Cars, Happy Places and Shopkins.

“We are so proud that this year at Toy Fair we are presenting a mix of brand new product that comes from the innovation and creativity that we are so famous for, as well as brand extensions celebrating fan favorites such as Shopkins and Pikmi Pops,” says Ronnie Frankowski, chief marketing officer, Moose Toys.