April 6, 2018
Scholastic, Bentex, Jay Franco and more will continue on with the collectibles brand.
The renewals follow the announcement of new partnerships with Pez, Build-A-Bear Workshop, Skechers and the launch of the “Shopkins Live” touring show.
Reestablished licensees are in key categories like publishing (Scholastic and Little Bee), apparel (Bentex and Hybrid), bicycles (Dynacraft), and bedding (Jay Franco).
Since launching in 2014, Shopkins has more than 1,000 collectible characters and 70 webisodes. In 2016, the brand reported $1 billion in retail sales across consumer products.
“It’s a thrill for us to continue to work with these top-tier licensees who are leaders in their industries,” says Nicole Hardiman, head of global licensing, Moose Toys. “We have big plans for 2018 and 2019 and we’re excited to build upon the success we have experienced over the last few years.”
“We’re excited to expand our Shopkins publishing program with new assets and story lines coveringShopkins, Shoppies and the new Happy Places and Cutie Car brand extensions,” says Debra Dorfman, vice president and publisher, global licensing, media and consumer products, Scholastic. “We have had tremendous success with the Shopkins publishing program and look forward to bringing new stories to Shopkins fans.”
Shopkins now has over 220 licensees and 18 agents supporting the growth of the brand globally.
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