Moose Launches New Girls’ Brand | License Global

Moose Launches New Girls’ Brand


Australian toy company Moose Toys, best known for its the Trash Pack brand, has launched a new collectible brand for girls–The Zelfs.

A quirky line of collectible dolls with “spike-tacular” hair, The Zelfs come in a variety of sizes. Each Zelf comes with matching charms and hair accessories that girls can use to style and tame their Zelfs’ crazy hair.

Moose Toys is already in the process of reviewing licensing extensions into apparel, publishing and back-to-school.